RH1005 – Contemporary Business Communication

Effective communication builds great relationships with colleagues and customers. This subject focuses on communication as an essential business tool to meet the changing nature of business communications due to emerging technologies and the impact of various global challenges have on business operations. The expanding use of the internet and social media on the way consumers engage with businesses and employees working remotely offsite are the contemporary way we communicate in the 21st century. The development of sophisticated business websites and rapid change in the external environment to handle online business transactions means having digital skills to communicate electronically is vital. In addition, businesses are under constant scrutiny with the impact of instant customer feedback and influencers’ comments on various social media sites which can impact on their reputation, competitiveness, and overall sustainability. Therefore, businesses must be transparent and use contemporary communication to ensure their legal, ethical, and cultural practices and social responsibilities are intact and secure.

This subject introduces students to a virtual fictional small business, called Bushland Bloom, which will provide them with a business platform opportunity to apply a range of employability skills commonly sought by employers including intercultural communication, teamwork, ethics, emotional intelligence, initiative, negotiation, problem-solving, public speaking and digital communication using different forms of communication.

Subject Learning Outcomes

• Demonstrate an understanding of the significance of effective intrapersonal, interpersonal and digital communication skills through teamwork or autonomously across culturally diverse audiences.
• Critically analyse, evaluate and synthesise communicated information and structure oral and written arguments to varying audiences and stakeholders across different forms of communication safely and responsibly.
• Effectively plan and deliver logical and persuasive presentations to varying audiences and stakeholders through different media and digital tools.

Online Quiz for learning – 25%

Persuasive Business Proposal Report – 35%

Small Business Survival Presentation – 40%